Sports Direct gets off the mark with a new store at The Elmsleigh Centre
Sports Direct, the one-stop shop for leading sports brands, opens a new concept store at The Elmsleigh Centre on 3rd June. Including GAME, USC, and a wealth of popular clothing, footwear, and accessories household names, it will be the local ‘go to’ for kitting out the family in style, whatever their selected sports.
The brand is already known in Staines, being formerly situated at neighbouring Two Rivers Shopping Centre. The new location provides the advantage of direct access to the High Street and 22,000 square feet of retail space. It is hoped to increase employment and visitors to the shopping centre and town.
Kam Purewal, Marketing Manager at The Elmsleigh Centre, commented on the new store:
‘We are delighted to welcome Sports Direct to the shopping centre. We’re kicking off on a good foot as we head into a summer of sport, for both watching and participating. Sports Direct is an excellent brand to add to our portfolio and one which complements our current tenants. We look forward to working with their team’.
Cllr Colin Barnard, Chair of the Economic Development Committee at Spelthorne Borough Council, said:
‘Sports Direct has proved to be a very popular retailer in Staines-upon-Thames and the fact they have chosen to move to a bigger store in the heart of the Elmsleigh Centre is fantastic news for shoppers and shows that Spelthorne continues to attract top brands. I would like to welcome them and wish them a long and successful tenure.’
Sports Direct in Staines was one of the most popular stores that people queued to visit after lockdown was eased in June 2020 and remains a leading brand for the town.